Comprehensive Consulting & Outsourced Development
We provide comprehensive strategy, branding, apparel design, product development, and production management support for a variety of clients including: startups, emerging designers, longstanding companies re-branding, international factory partners, global brands entering the North American market, non-apparel based companies, etc. Our corporate fashion industry expertise, professional process, and exclusive global network help our clients bring their apparel and footwear product to market.
BRAND & PRODUCT STRATEGY
In the fast paced fashion world it is imperative to get one’s “Product Mix” right to ensure the competitive edge and optimize the Return on Investment for a business. The right “Products” are the result of continuous Research and Market Analysis to give insights into the prevailing and upcoming “Trends” and Demand parameters. Product mix identification requires not just identification of the extraneous factors but also internal factors like analysis of in-house skill level, factory infrastructure, machinery availability, outsourcing infrastructure availability, raw material availability etc.
Positioning a product as a “Brand” requires deep marketing insights, competitive analysis, messaging and a great 360 degrees promotional strategy.
APPAREL DESIGN & DEVELOPMENT
Designing a line of products that will withstand your infrastructure, in-house capabilities, brand identity etc is not an easy task.Our Design With Operations in Mind strategy is critical for designing a line of products that will move seamlessly into production and avoid operational obstacles.By outsourcing design services, the clients get access to our specialized design skills and create a line that will move seamlessly into production. Our Trend and market research insights help in creating inspiration boards, reviewing and deciding on the final concept with the brand Initial hand sketches followed by multiple reviews supported with CAD and 3D Design talent.
Production & Operations Management
You can leave your Production and Operations Management to the expert so you can focus on building your business.Right advice can make a frustrating, time consuming and expensive production process simple, easy and profitable.The strategic planning, proven methods, constant communication and hands-on approach result in a seamless production.
There has to be an increased focus on aggressive cost management end to end for example by right-sizing infrastructure, creating more agile merchant teams, and increasing suppliers’ share of risk. Bringing in Industrial Automation such as digitizing production, resetting the distribution footprint, and creating new digital consumer pathways are few areas where lies the trick for competitive advantage.
Brand Development
Branding helps in creating the “Pull” required for sales.Creating a great “Brand”not only just helps in sales but fosters a long term emotional bond with the product or the organization based on trust and loyalty.The brand name speaks to the goodwill the company has created over the years, and motivates the consumer to take the purchase decision. Branding highlights and creates the right positive aura around a product or an organization and creates a pride of ownership for the customer, thus encouraging her to buy.
Our Brand development is a sustained effort that requires continuous research, data analysis and messaging strategy over a long period of time to have the right appeal.
